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Cutting Edge Webinar Series

Ortho2 presents the Cutting Edge Webinar Series! This webinar series is being hosted exclusively for residents, recent grads, and Ortho2 users and is absolutely free. If you have a desire to learn more from an elite group of experienced orthodontic professionals, you’ll want to take advantage of this free cutting edge series that has everything you need to know to run a successful orthodontic practice. Webinars will occur weekly at 8:30 P.M. Eastern/5:30 P.M. Pacific Time and will last one hour. We hope you'll join us for this exciting series.

Edge
  • Beth Leach

    Beth Leach: Creating Your Yearlong Marketing Calendar – Don’t Let Another Year Go by Without a Plan for Success

    Monday, January 22, 2017 7:30 PM - 8:30 PM CST (Register here)

    You know you need a plan, but the year flies by and you simply didn’t have time produce or implement your ideas. Now is the time to get going. During this webinar, we will discuss the elements needed and the best way to design a month-by-month plan for marketing your practice. This webinar will give you all the tools to put your plan in place now.

  • Eric Romingquet

    Eric Romingquet: Learn How More Reviews Can Equal More Exams!

    Monday, January 29, 2017 7:30 PM - 8:30 PM CST (Register here)

    In today's world your most valuable marketing asset is your online reputation. The power of reviews is nothing new. Word-of-mouth has long been the most successful form of marketing. The challenge today is that those spoken neighbor-to-neighbor recommendations are now digital snippets accessible to all and available online forever. Making and maintaining a fantastic business review profile is not solely about reputation management. It isn’t just a PR exercise, though that plays its part.

    strong review profile is one of your most valuable marketing assets. It’s a conversion optimization tool. A trust signal. A mode of customer acquisition. And of course, a crucial ranking signal.

    In this webinar, I will show the doctor:

    • How to get more reviews
    • How to make it easy for their patients to leave a review
    • Which review sites are the most effective
    • How more reviews actually equals more exams
    • How to showcase all of their reviews with our exclusive "Reputation Overview Report"
  • Natalie Beaton

    Natalie Beaton: What You Say Matters! Careful Scripting Throughout the New Patient Process

    Monday, February 5, 2018 7:30 PM - 8:30 PM CST (Register here)

    What you say, when you say it, and how you say it has a huge impact on the outcome of each of your new patient encounters. Taking the time to develop and role-play scripting that will make competitive orthodontic environment.

    This webinar will take a close look at the scripting used – from the new patient phone call right through to the start of treatment. We will look at how that scripting can and must be adapted to be most effective in each individual new patient experience. Natalie shares the scripting she has developed in more than twenty years of both her own hands-on TC experience and her many years of training TCs to successfully prepare to give the best possible new patient experience to each new patient that they see.

  • Cynthia Kohler

    Cynthia Kohler: The Top Five Goals for 2018 and How to Stay Motivated

    Monday, February 12, 2018 7:30 PM - 8:30 PM CST (Register here)

    With the New Year comes new hopes and goals for making our businesses a success. In this webinar, Cynthia will discuss the top five goals every practice can use to create a positive patient experience, a motivated team, strong leadership skills, and effective marketing.

    1) Look BACK to look FORWARD
    2) LEAD by example
    3) FOCUS on your TEAM
    4) Create customer LOYALTY
    5) Increase SOCIAL MEDIA marketing

    Cynthia Kohler, Consultant and Public Speaker for Imagine Consulting Group, is passionate to help teams reach their true potential by unlocking individual talent within a practice as well as developing a culture of positivity and a shared vision.

  • Joan Garbo

    Joan Garbo: Who Do You Think You Are? Releasing the Genie Within

    Monday, February 26, 2018 7:30 PM - 8:30 PM CST (Register here)

    When I was a kid, and I had done something my mother didn’t approve of, she would say to me, “Just who do you think you are, young lady?” I think the “young lady” part was her way of showing self-restraint! Despite her best intentions, though, that question made me question myself in ways my mother never planned. It fostered doubt in me that took root, suppressed my self-image, and limited my view of what I said was possible.

    As a young adult I started asking the same question from a more philosophical way and came to realize that who I am is who I say I am. My self-image was tied to my imagination and when I released the genie in me, I started blossoming.

    In this edutaining webinar we will explore the same question and seek to release your own genie and discover your genius within!

  • Natalie Beaton

    Natalie Beaton: Jump Start Your Daily Success With Morning Meetings That Work!

    Monday, March 5, 2018 7:30 PM - 8:30 PM CST (Register here)

    What if there was a magic ten-minute slot in each of your workdays that would allow you and your team to:

    • Be well prepared for the day and ready to work as a team
    • Be excited about the upcoming day, the patients, the families, and the team
    • Quickly review critical focus areas and keep a watchful eye for any issues that need attention
    • Identify what is working well and what area(s) may need change
    • Constantly be looking for ways to improve and grow the practice
    • Start each day with energy and enthusiasm!

    Natalie is here to show you that that magic ten minutes is available to you each and every work day. She will also share every software tool and trick to change your Morning Meeting into the informative and inspiring practice growth catalyst it can be. Natalie will talk about important things to watch for that can be quickly discussed for the various key areas of the practice, as well as, point you towards the most helpful reports and data you can quickly summarize, evaluate, and put to use every day.

  • Beth Leach

    Beth Leach: Snap Your Practice into the Latest Social Media Trends With Ideas for Snapchat Marketing

    Monday, March 12, 2017 7:30 PM - 8:30 PM CST (Register here)

    This Snapinar focuses on the most popular social media for kids, Snapchat. We will discuss how you use it, how to create your stories, how to promote your brand, and how to geofilter and advertise on Snapchat.

  • Mary Kay Miller

    Mary Kay Miller: Full Throttle SEO: Priming Your Website for Mobile-First Indexing

    Monday, March 19, 2017 7:30 PM - 8:30 PM CST (Register here)

    Did you know that Google is changing its ranking algorithms in 2018? Learn the latest guidelines and ranking criteria "under the hood" for optimum performance in Google's search results. Put the pedal to the metal to zoom past your competitors and reach top speed in 2018!

  • Natalie Beaton

    Natalie Beaton: Strengthening Your Internal Marketing Through a Share-a-Smile Program

    Monday, April 2, 2018 7:30 PM - 8:30 PM CST (Register here)

    Expanding the number of referral sources in your referral base will protect your new patient flow and decrease your dependency on any one particular referrer. Your patients and their families already know all the new patients you will ever need to succeed. Natalie will share information, handouts, and letters that she has developed to help her clients start or expand very effective Share-a-Smile Programs in their offices.

    You will leave this webinar with all the tools you need to get your patients excited about sharing not only their orthodontic experience, but also their incredible trust in your practice with their friends and family. Most importantly, you will have the scripting so that you and your staff are prepared to comfortably ask for those referrals during golden opportunities that appear consistently throughout orthodontic treatment. Learning how to ask is the first step in comfortably and consistently asking.

  • Andrea Cook

    Andrea Cook: From My Side of the Chair: What's New in Sterilization and Instrument Reprocessing for Today's Orthodontic Offices

    Monday, April 9, 2017 7:30 PM - 8:30 PM CST (Register here)

    Today’s orthodontic teams are challenged with having the time, knowledge, and equipment to process instruments and achieve compliance with the CDC guidelines and sterilization protocols. We will review the current Guidelines for Infection Control in Dental Health-Care Settings, 2003 as well as the recent update to these guidelines. We will discuss tips and tricks to help make instrument reprocessing safe, fun, and effective for the orthodontic team!

    Learning objectives:

    • Understanding the current CDC guidelines
    • How your team can comply with the guidelines
    • Review common cross contamination areas and how to reduce them
  • Beth Leach

    Beth Leach: Get Your Practice on the Map and in Google Search: Learn the Top Techniques to Help You Get Found Online

    Monday, April 16, 2017 7:30 PM - 8:30 PM CST (Register here)

    SEO. It's the buzzword that marketers say and you go numb. It’s all woo, woo and very hush, hush. In this webinar, we will discuss the known parts of good SEO, and how to take your practice to the next level on the maps and in the Google search listings.

  • Ryan Alexander

    Ryan Alexander: Statistical Gathering and Tracking: What do the Numbers Mean?

    Monday, April 23, 2017 7:30 PM - 8:30 PM CST (Register here)

    Studies show that farmers who have good statistical tracking average a 20% greater return on investment than those who do not. In this informative lecture, Ryan Alexander will show you which numbers are most important to track for a well-managed orthodontic practice, and what they mean. Having designed practice statistical monitors, Ryan is highly knowledgeable about how powerful these numbers are in growing each aspect of an orthodontic practice. Tracking specific numbers every month, and adjusting according to those observations, give the practice the opportunity it needs to maximize and achieve its full potential.

  • Cynthia Kohler

    Cynthia Kohler: Going to the AAO? How to Motivate the Entire Team to Turn Information into Action

    Monday, April 30, 2018 7:30 PM - 8:30 PM CST (Register here)

    Whether it is the AAO or any other educational meeting, this webinar is designed to provide the preparation all leaders can use to make sure their team is getting the most out of the information provided. In this webinar, learn:

    - The importance of planning ahead for which sessions to attend
    - How to decide which team members should attend specific topics
    - The tools for taking notes, following up on questions, and utilizing the speakers as resources
    - How to organize team meetings to discuss information
    - How to create an action plan that can be easily implemented

    Cynthia Kohler, Consultant and Public Speaker for Imagine Consulting Group, is passionate to help teams reach their true potential by unlocking individual talent within a practice as well as developing a culture of positivity and a shared vision.

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