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Cutting Edge Webinar Series

Ortho2 presents the Cutting Edge Webinar Series! This webinar series is being hosted exclusively for residents, recent grads, and Ortho2 users and is absolutely free. If you have a desire to learn more from an elite group of experienced orthodontic professionals, you’ll want to take advantage of this free cutting edge series that has everything you need to know to run a successful orthodontic practice. Webinars will occur weekly at 8:30 P.M. Eastern/5:30 P.M. Pacific Time and will last one hour. We hope you'll join us for this exciting series.

  • Sue Hanen

    Sue Hanen: The Hidden Cost of Scheduling Metrics

    Monday, May 22, 2015 7:30 PM - 8:30 PM CST (Register here)

    Want to improve the value of your time? What does it cost the practice when the scheduling metrics are out of alignment?

    • No-Show percentage
    • Extra/Emergency visit percentage
    • Retention patients seen
    • Patents over estimated completion date

    You will learn:

    • The industry goal for each metric
    • How to calculate each metric
    • Action plan to improve a metric when out of range
    • How to determine the value per visit for treatment

    Discover that what gets measured gets improved!

    Sue Hanen is a consultant and certified professional coach with Impact360. At Impact360, our focus is to increase practice performance, foster growth, enhance the patient perception of the practice and improve bottom line numbers. We are committed to operational excellence.

  • Natalie Beaton

    Natalie Beaton: Let's Talk About Money-Solidifying Financial Expectations Throughout the New Patient Experience

    Monday, June 5, 2017 7:30 PM - 8:30 PM CST (Register here)

    In her experience, Ms. Beaton has found that the framework of a strong, consistent orthodontic patient accounts receivable program can be built most effectively throughout the initial new patient experience. Clarifying your financial expectations right away establishes the structure needed for healthy patient accounts management. Ms. Beaton will share the key elements that will allow you to balance building essential connections and relationships with your new patients, while beginning to lay the groundwork for a successful accounts management program. So let's talk about money!

  • Beth Leach

    Beth Leach: 20 Apps That Every Practice Needs to Have to Design Amazing Graphics & Video & Increase Social Engagement

    Monday, June 19, 2017 7:30 PM - 8:30 PM CST (Register here)

    With the large number of apps on the market, and innovations happening daily, it's great to find the apps that work for orthodontics. In this webinar, we will discuss the 20 best apps for social media and design for your practice. These include apps that help you make interactive video, stunning before and after photos, and effective designs. You can use these to make outstanding and unique graphics for your pages, as well as content for your website and more. You'll learn what to buy and the costs if any. We will also demo a few of the better apps on the market and show you exactly how they work. Join us for this one hour event as we delve into the most fun part of orthodontics!

  • Cynthia Kohler

    Cynthia Kohler: The New Age of Marketing: How to be Successful on Your Website & with Social Media

    Monday, July 17, 2017 7:30 PM - 8:30 PM CST (Register here)

    If you are wondering...

    "Do I need to update my website?"
    "Should we do Instagram, Facebook, or YouTube?"
    "Where in the world do I start or find the time?!"

    Then this webinar is for you!

    This webinar will provide insights on understanding your customer's expectations and marketing techniques to engage your target audience.

    What you will learn:

    • The top 5 things you need for an effective website
    • Which social media platforms are the best for your business
    • How to tell your business' story to attract new customers
    • How to start off right with social media

    Cynthia Kohler, consultant and public speaker for Imagine Consulting Group, will walk you through the steps it takes to become successful on your website and with social media.

  • Shira Coleman

    Shira Coleman: Office Design for Doctor and Staff: Supporting Your Best Work

    Monday, July 24, 2017 7:30 PM - 8:30 PM CST (Register here)

    Shira Coleman, of Matlack/Van Every Design, will discuss Orthodontic office design for doctor and staff, presenting elements of design that will support your best work. Topics will include: doctor and staff flow for efficiency, adjacencies when space planning an office, doctor’s offices and doctor’s perches, staff room and staff amenities, ergonomics, delivery options and their space requirements, and sharing space in multi practice offices. Join us for valuable tips and lots of pictures!

  • Elizabeth Conforti

    Elizabeth Conforti: MAGIC: Mastering a Great Initial Call

    Monday, July 31, 2017 7:30 PM - 8:30 PM CST (Register here)

    In this webinar, Elizabeth will advise the most effective way of handling a patient's initial contact with your practice. As well as:

    • How to provide a superior level of service that makes the patient feel valued.
    • How to communicate the right information to patients with a focus on customer service skills during the new patient phone call.
    • How to build relationships with patients and manage their expectations from the initial contact.

    MAGIC will give you the necessary skills to make a connection with your patient that will motivate and excite them to come meet you, and visit with your doctor and treatment coordinator!

  • Andrea Cook

    Andrea Cook: Running and Understanding Your Clinical Reports

    Monday, August 21, 2017 7:30 PM - 8:30 PM CST (Register here)

    Clinical reports can provide valuable information on how efficient your clinic, assistants, and treatments are. These are key factors when looking at total practice numbers. We will discuss which reports to run, how to evaluate the information, and ways to make changes to improve your clinical efficiency.


    1. Determine which clinical reports to run in your management system.
    2. How to evaluate the information to improve your clinical efficiency.
    3. Review solutions for your areas needing improvement.
  • Ryan Alexander

    Ryan Alexander Doctor Time Scheduling and Patient Motivation

    Monday, September 11, 2017 7:30 PM - 8:30 PM CST (Register here)

    Nothing affects the entire practice, its stress level and marketability, more than the scheduling system. A fundamental, and many times overlooked, component of your scheduling system is the patient’s role within this foundational system. This lecture will review in detail the main principles of developing an effective schedule that runs on time, and special emphasis is given to the necessary steps toward gaining the patient participation and motivation as well as the patient motivation required to ensure your practice’s success as customer service becomes the focal point of your marketing.

  • Andrea Cook

    Andrea Cook: From My Side of the Chair: What's New in Sterilization and Instrument Reprocessing for Today's Orthodontic Offices

    Monday, November 20, 2017 7:30 PM - 8:30 PM CST (Register here)

    Today's orthodontic teams are challenged with having the time, knowledge, and equipment to process instruments and achieve compliance with the CDC guidelines and sterilization protocols. We will review the current Guidelines for Infection Control in Dental Health-Care Settings, 2003 as well as the recent update to these guidelines. We will discuss tips and tricks to help make instrument reprocessing safe, fun, and effective for the orthodontic team!

    Learning objectives:

    1. Understanding the current CDC guidelines
    2. How your team can comply with the guidelines
    3. Review common cross contamination areas and how to reduce them