Natalie Beaton: Building a Multi-Directional Marketing Calendar
Monday, December 10, 2018 7:30 PM - 8:30 PM CST (Register here)
The New Year is just around the corner and now is the time to start mapping out your marketing calendar for 2019. Natalie firmly believes that in the increasing competitive orthodontic environment it has become more and more important to take a multi-directional marketing approach.
What really works is spreading your marketing efforts out in a steady, consistent flow throughout the year. You will leave with marketing pearls for internal marketing and external marketing and some great ViewPoint and Edge Cloud tips to support those efforts. In addition, Natalie will show you how to use your data to accurately evaluate the actual impact (growth or loss) that each marketing effort has had on new patients scheduling for an initial exam. Learn the marketing tools and tricks you need to make 2019 your best year ever.
Natalie Beaton: Effective Follow-Up with WCB Patients
Monday, January 7, 2018 7:30 PM - 8:30 PM CST (Register here)
Once a new patient has had treatment presented and discussed but has not committed to starting treatment, effective follow up in a timely manner is critical to changing "I need to think about it" to "Yes when can I start?" From scheduling a set date and time for follow-up with the treatment decision maker, to careful scripting of that follow-up call, you will learn how to maximize the success of your WCB calls and utilize ViewPoint or Edge Cloud to help you succeed. Natalie will share tips on overcoming common objections and concerns and how the TC can get comfortable with that conversation. Natalie shares over twenty years of TC experience and training and will help you design a WCB protocol that works for your office!
Andrea Cook: It's All About Timing - How to Keep Your Clinic on Time
Monday, January 14, 2018 7:30 PM - 8:30 PM CST (Register here)
Keeping your clinic running on schedule is an important factor in today’s successful orthodontic practice. A well-built schedule will allow clinicians adequate time for each patient and procedure to ensure the highest quality patient care is being delivered. Learn how the team can handle late and early patients, breakage, and life's challenges in the fast-paced office.
Eric Romingquet: Increase Your Conversions With an Automated Professional Tool Specifically Designed for Orthodontists
Monday, January 21, 2017 7:30 PM - 8:30 PM CST (Register here)
How to equip your TCs with the latest tools to help them increase your conversions!
- • Fast, easy to use presentation tool
- • Managed follow-up system
- • Exclusive reporting on source, pending status, and conversions
- • Custom reputation overview report
Todd Blankenbecler: Integrating EasyRx with Lab Prescription, Digital Workflow, and 3D Printing
Monday, January 28, 2019 7:30 PM - 8:30 PM CST (Register here)
Todd Blankenbecler, President of EasyRx, will review current digital trends in orthodontics including intra-oral scanning, 3D printing, and in-office manufacturing opportunities like clear aligners. Todd will also review EasyRx and how it integrates with the digital migration. EasyRx is a lab prescription, digital workflow, and 3D software platform for orthodontic practices and labs.
Joan Garbo: The Power of Perception - Being the Solution to Problems
Monday, March 25, 2019 7:30 PM - 8:30 PM CST (Register here)
We've all heard the adage that opportunities are often disguised as problems. Too often that's easier said than done. In this edutaining webinar, you will learn how to tap into the power that is within all of us to transform our experience of life at any moment! When you are free of past errors, judgments, and the fear of making a mistake, possibilities open up that didn't exist before. This webinar is designed to open your vista and truly create opportunities out of problems