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Cutting Edge Webinar Series

Ortho2 presents the Cutting Edge Webinar Series! This webinar series is being hosted exclusively for residents, recent grads, and Ortho2 users and is absolutely free. If you have a desire to learn more from an elite group of experienced orthodontic professionals, you’ll want to take advantage of this free cutting edge series that has everything you need to know to run a successful orthodontic practice. Webinars will occur weekly at 8:30 P.M. Eastern/5:30 P.M. Pacific Time and will last one hour. We hope you'll join us for this exciting series.

Edge
  • Beth Leach

    Beth Leach: 20 Apps That Every Practice Needs to Have to Design Amazing Graphics & Video & Increase Social Engagement

    Monday, June 19, 2017 7:30 PM - 8:30 PM CST (Register here)

    With the large number of apps on the market, and innovations happening daily, it's great to find the apps that work for orthodontics. In this webinar, we will discuss the 20 best apps for social media and design for your practice. These include apps that help you make interactive video, stunning before and after photos, and effective designs. You can use these to make outstanding and unique graphics for your pages, as well as content for your website and more. You'll learn what to buy and the costs if any. We will also demo a few of the better apps on the market and show you exactly how they work. Join us for this one hour event as we delve into the most fun part of orthodontics!

  • Natalie Beaton

    Natalie Beaton: Adaptive Doctor Time Scheduling in a Real Time Orthodontic Practice!

    Monday, July 10, 2017 7:30 PM - 8:30 PM CST (Register here)

    Orthodontic clinical days often end up being quite different from how they looked originally on the schedule. How can you possibly build a schedule that factors in doctor time and can also be adaptive to days that include early arrivals, late arrivals, unexpected comfort needs, etc.? Natalie will share many of her scheduling techniques that have allowed her clients to fully use the doctor time tools, in either Edge or ViewPoint, to develop schedules that are efficient, realistic, and packed with practice growth. No matter how you are currently using your software in terms of scheduling, you will come away with scheduling pearls that you can use immediately in your day-to-day schedules.

  • Cynthia Kohler

    Cynthia Kohler: The New Age of Marketing: How to be Successful on Your Website & with Social Media

    Monday, July 17, 2017 7:30 PM - 8:30 PM CST (Register here)

    If you are wondering...

    "Do I need to update my website?"
    "Should we do Instagram, Facebook, or YouTube?"
    "Where in the world do I start or find the time?!"

    Then this webinar is for you!

    This webinar will provide insights on understanding your customer's expectations and marketing techniques to engage your target audience.

    What you will learn:

    • The top 5 things you need for an effective website
    • Which social media platforms are the best for your business
    • How to tell your business' story to attract new customers
    • How to start off right with social media

    Cynthia Kohler, consultant and public speaker for Imagine Consulting Group, will walk you through the steps it takes to become successful on your website and with social media.

  • Elizabeth Conforti

    Elizabeth Conforti: MAGIC: Mastering a Great Initial Call

    Monday, July 31, 2017 7:30 PM - 8:30 PM CST (Register here)

    In this webinar, Elizabeth will advise the most effective way of handling a patient's initial contact with your practice. As well as:

    • How to provide a superior level of service that makes the patient feel valued.
    • How to communicate the right information to patients with a focus on customer service skills during the new patient phone call.
    • How to build relationships with patients and manage their expectations from the initial contact.

    MAGIC will give you the necessary skills to make a connection with your patient that will motivate and excite them to come meet you, and visit with your doctor and treatment coordinator!

  • Natalie Beaton

    Natalie Beaton: Keep Them Coming! Building a Rock-Solid Observation Protocol

    Monday, August 7, 2017 7:30 PM - 8:30 PM CST (Register here)

    Natalie has helped many offices develop a precise observation protocol that ensures prompt follow up with valuable patients, and is excited to share that information with you! We will review scripting, creating an observation handout sheet to be given at the NP exam, and which reports and software tools to review so no observation patient slips through the cracks. Finally, we will create a consistent step-by-step outline of how to most effectively get these patients rescheduled.

  • Andrea Cook

    Andrea Cook: Running and Understanding Your Clinical Reports

    Monday, August 21, 2017 7:30 PM - 8:30 PM CST (Register here)

    Clinical reports can provide valuable information on how efficient your clinic, assistants, and treatments are. These are key factors when looking at total practice numbers. We will discuss which reports to run, how to evaluate the information, and ways to make changes to improve your clinical efficiency.

    Objectives:

    1. Determine which clinical reports to run in your management system.
    2. How to evaluate the information to improve your clinical efficiency.
    3. Review solutions for your areas needing improvement.
  • Natalie Beaton

    Natalie Beaton: How are we Doing? Using Patient Surveys Throughout Orthodontic Care

    Tuesday, September 5, 2017 7:30 PM - 8:30 PM CST (Register here)

    Using a set of progressive surveys, strategically placed at key moments throughout orthodontic care, can enable your practice to get patients’ views about how they think you can improve your practice, and what they already like. Find out ways to make surveys simple, fast, and fun! Natalie will provide many examples from her years of helping offices get valuable feedback from their patients and their families. You won't know if you never ask, so learn how to get comfortable asking throughout your patients' care.

  • Ryan Alexander

    Ryan Alexander Doctor Time Scheduling and Patient Motivation

    Monday, September 11, 2017 7:30 PM - 8:30 PM CST (Register here)

    Nothing affects the entire practice, its stress level and marketability, more than the scheduling system. A fundamental, and many times overlooked, component of your scheduling system is the patient’s role within this foundational system. This lecture will review in detail the main principles of developing an effective schedule that runs on time, and special emphasis is given to the necessary steps toward gaining the patient participation and motivation as well as the patient motivation required to ensure your practice’s success as customer service becomes the focal point of your marketing.

  • Natalie Beaton

    Natalie Beaton: Stop Misplacing Patients - Using Your Software to Close Every Crack

    Monday, October 2, 2017 7:30 PM - 8:30 PM CST (Register here)

    When Natalie runs a remote analysis of an orthodontic practice, she commonly finds hundreds of orthodontic's most valuable patients (missed exams, missed records, past due needs appointment active patients, past due needs appointment observation and will call back) who have slipped through the cracks. Natalie will share her many software tips that allow your office to locate these patients and begin a consistent follow-up process. She will also share correspondences that can help if you have a large group that currently needs follow up, and will give you the protocols and subgroup settings that will ensure these patients are always reached in a timely fashion in the future. In addition, Natalie will show you how to evaluate your present patient follow up status and provide you with the system you need to have your software close every crack. You can't fix it if you don't know that it is happening.

  • Natalie Beaton

    Natalie Beaton: Positioning Yourself for Practice Growth, Part 1

    Monday, November 6, 2017 7:30 PM - 8:30 PM CST (Register here)

    Mark your calendar for this exciting two-part webinar series! The end of the year in an orthodontic office provides a wonderful opportunity to carefully evaluate and compare the statistics from the previous two years, and put that important data to use to ensure even greater practice success in the new year. Natalie will share the specific statistical data she typically reviews, which will then allow you to identify critical focus areas of strength, and also identify critical weaker focus areas.

    Throughout the years, Natalie has helped her clients successfully implement and consistently maintain system and protocol changes that have increased the productivity and efficiency of their practices and she will share examples of suggested protocols with you. She will include information about the many valuable reports available in Edge and ViewPoint that can be subgrouped within the software, or reorganized in Excel to put your data to work in the most efficient way possible! This practice specific information can help your team create a detailed practice growth plan for the new year, which is based and prioritized on your actual practice statistics.

  • Andrea Cook

    Andrea Cook: From My Side of the Chair: What's New in Sterilization and Instrument Reprocessing for Today's Orthodontic Offices

    Monday, November 20, 2017 7:30 PM - 8:30 PM CST (Register here)

    Today's orthodontic teams are challenged with having the time, knowledge, and equipment to process instruments and achieve compliance with the CDC guidelines and sterilization protocols. We will review the current Guidelines for Infection Control in Dental Health-Care Settings, 2003 as well as the recent update to these guidelines. We will discuss tips and tricks to help make instrument reprocessing safe, fun, and effective for the orthodontic team!

    Learning objectives:

    1. Understanding the current CDC guidelines
    2. How your team can comply with the guidelines
    3. Review common cross contamination areas and how to reduce them
  • Natalie Beaton

    Natalie Beaton: Positioning Yourself for Practice Growth, Part 2

    Monday, December 4, 2017 7:30 PM - 8:30 PM CST (Register here)

    Mark your calendar for this exciting two-part webinar series! The end of the year in an orthodontic office provides a wonderful opportunity to carefully evaluate and compare the statistics from the previous two years, and put that important data to use to ensure even greater practice success in the new year. Natalie will share the specific statistical data she typically reviews, which will then allow you to identify critical focus areas of strength, and also identify critical weaker focus areas.

    Throughout the years, Natalie has helped her clients successfully implement and consistently maintain system and protocol changes that have increased the productivity and efficiency of their practices and she will share examples of suggested protocols with you. She will include information about the many valuable reports available in Edge and ViewPoint that can be subgrouped within the software, or reorganized in Excel to put your data to work in the most efficient way possible! This practice specific information can help your team create a detailed practice growth plan for the new year, which is based and prioritized on your actual practice statistics.

ALERT