Natalie Beaton: Having the Ultimate Monthly Staff Meeting
Monday, July 9, 2018 7:30 PM - 8:30 PM CST (Register here)
Over the years, Natalie has had the opportunity to both observe and discuss monthly staff meetings in many offices. The offices that consistently have highly successful monthly staff meetings always seem to share some common traits. These common factors appear to lead consistently to positive and productive meetings that are looked forward to as a way to help fine-tune practice systems and protocols. Natalie will share these staff meeting "gems" and will provide everything you need to re-vamp your monthly staff meeting for even greater practice success!
Beth Leach: Social Media Engagement: Get it While it's Hot!
Monday, July 16, 2018 7:30 PM - 8:30 PM CST (Register here)
Tired of getting one or two of the same people liking your social media posts? Ready to take your social engagement to a new level? During this webinar, we will discuss some of the most well done social media marketing campaigns for orthodontists, and how to make them work in your practice.
Natalie Beaton: Keep Them Coming! Building and Promoting a Rock-Solid Observation Program
Monday, August 13, 2018 7:30 PM - 8:30 PM CST (Register here)
Unscheduled or past due observation patients typically occur for two reasons: inconsistent follow up and a failure to build a strong sense of perceived value in these appointments. Having a strong and consistent observation follow-up protocol supported by ViewPoint and Edge Cloud observation tools and reports can ensure you don't lose sight of these incredibly valuable patients. In addition to careful follow up, Natalie believes that you set your observation program up for success or failure by how you educate parents about the value of these visits when you first discuss it at the NP exam. Parents are not going to schedule consistently until I understand why that is so important.
This webinar will review everything from scripting and an observation handout sheet at the NP exam, to careful review of specific reports and software tools so that no observation patient slips through the cracks, and finally, a consistent step-by-step outline of how to build perceived value in these visits at the new patient exam to keep them coming! Natalie will share everything you need to have a highly successful observation program for your specific practice.
Beth Leach: Getting Your Website to Work for You
Monday, August 27, 2018 7:30 PM - 8:30 PM CST (Register here)
If your website is more than two years old, it is out of date. The technology on the web changes daily and although your website may look ok, the system supporting it, the coding on the backend, and the server hosting it may need updating. In this webinar you will learn the tools to use to see if your site is still current, and the questions to ask your new site design team when it’s time to replace your current website.
Natalie Beaton: Effective Follow-Up with WCB Patients
Monday, September 17, 2018 7:30 PM - 8:30 PM CST (Register here)
Once a new patient has had treatment presented and discussed but has not committed to starting treatment, effective follow up in a timely manner is critical to changing "I need to think about it" to "Yes when can I start?" From scheduling a set date and time for follow-up with the treatment decision maker, to careful scripting of that follow-up call, you will learn how to maximize the success of your WCB calls and utilize ViewPoint or Edge Cloud to help you succeed. Natalie will share tips on overcoming common objections and concerns and how the TC can get comfortable with that conversation. Natalie shares over twenty years of TC experience and training and will help you design a WCB protocol that works for your office!
Beth Leach: Making the Most of Doctor and Professional Referrals
Monday, October 8, 2018 7:30 PM - 8:30 PM CST (Register here)
Muffin runs are obsolete; lunch and learns are staff intensive and don’t produce enough ROI. So what can you do to reinvigorate your doctor and professional referrals? During this webinar, we will discuss specific ways for you to engage referring professionals and ideas to help your staff work smarter, not harder, with referring offices.
Natalie Beaton: Building a Connection: Staff Lunch and Learns with Hygienists
Monday, October 15, 2018 7:30 PM - 8:30 PM CST (Register here)
Most orthodontic offices have a system in place so that the orthodontist meets with general dentists on a regular basis. Building relationships directly between the doctors can be highly effective but overlooks a key piece of the referral process – the hygienists. If a general dentist gives several names when referring patients for orthodontic care, frequently the hygienist subtly influences the patient’s decision as to whom to call.
Scheduling informal staff lunch meetings between a few of your staff and the hygienists of a referring office can have a HUGE impact on your referral program, and does not require trying to coordinate with a doctor’s busy schedule. Natalie will review every step you can take to use this valuable program in your practice immediately, and will share a checklist she developed for an article in the JCO. Natalie has helped many orthodontic offices immediately implement this highly successful program in their practices and will be delighted to do the same for your practice.
Andrea Cook: Planning Your Sterilization Area
Monday, October 22, 2018 7:30 PM - 8:30 PM CST (Register here)
A well-designed sterilization area improves your clinical efficiency and is a visible reassurance to patients that you practice the highest level of infection prevention for their safety and well-being during orthodontic treatment as well as gaining compliance with the current CDC guidelines.
This webinar will review the current CDC guidelines for instrument reprocessing. We will look at the layout and flow of your physical space as well as equipment options for you to consider when making purchases.
Natalie Beaton: Putting Reports to Work: Monitoring the Pulse of Your Practice
Monday, November 12, 2018 7:30 PM - 8:30 PM CST (Register here)
You already know the many orthodontic hot spots: NP exams and conversions, recall Obs and WCB patients, needs appointment follow up, A/R percent for both patient and insurance accounts, daily schedule flow, Dr. Time efficiency, etc. However, knowing what data trends to look for and what reports to use to get that data can be the missing step needed for practice growth. Working with Ortho2 clients, Natalie spends a fair amount of her time running, analyzing, and interpreting Ortho2 practice reports. Her extensive experience and understanding of both ViewPoint and Edge Cloud reporting tools can be put to use in your own practice to accurately pinpoint the systems and protocols that may need attention.
Andrea Cook: Running and Understanding Your Clinical Reports
Monday, November 26, 2018 7:30 PM - 8:30 PM CST (Register here)
Clinical reports can provide valuable information on how efficient your clinic, assistants, and treatments are. These are key factors when looking at total practice numbers. We will discuss which reports to run, how to evaluate the information, and ways to make changes to improve your clinical efficiency.
- 1) Determine which clinical reports to run in your management system
- 2) How to evaluate the information to improve your clinical efficiency
- 3) Review solutions for your areas needing improvement
Natalie Beaton: Building a Multi-Directional Marketing Calendar
Monday, December 10, 2018 7:30 PM - 8:30 PM CST (Register here)
The New Year is just around the corner and now is the time to start mapping out your marketing calendar for 2019. Natalie firmly believes that in the increasing competitive orthodontic environment it has become more and more important to take a multi-directional marketing approach.
What really works is spreading your marketing efforts out in a steady, consistent flow throughout the year. You will leave with marketing pearls for internal marketing and external marketing and some great ViewPoint and Edge Cloud tips to support those efforts. In addition, Natalie will show you how to use your data to accurately evaluate the actual impact (growth or loss) that each marketing effort has had on new patients scheduling for an initial exam. Learn the marketing tools and tricks you need to make 2019 your best year ever.