Natalie Beaton: Putting Reports to Work: Monitoring the Pulse of Your Practice
Monday, November 12, 2018 7:30 PM - 8:30 PM CST (Register here)
You already know the many orthodontic hot spots: NP exams and conversions, recall Obs and WCB patients, needs appointment follow up, A/R percent for both patient and insurance accounts, daily schedule flow, Dr. Time efficiency, etc. However, knowing what data trends to look for and what reports to use to get that data can be the missing step needed for practice growth. Working with Ortho2 clients, Natalie spends a fair amount of her time running, analyzing, and interpreting Ortho2 practice reports. Her extensive experience and understanding of both ViewPoint and Edge Cloud reporting tools can be put to use in your own practice to accurately pinpoint the systems and protocols that may need attention.
Natalie Beaton: Effective Follow-Up with WCB Patients
Monday, November 19, 2018 7:30 PM - 8:30 PM CST (Register here)
Once a new patient has had treatment presented and discussed but has not committed to starting treatment, effective follow up in a timely manner is critical to changing "I need to think about it" to "Yes when can I start?" From scheduling a set date and time for follow-up with the treatment decision maker, to careful scripting of that follow-up call, you will learn how to maximize the success of your WCB calls and utilize ViewPoint or Edge Cloud to help you succeed. Natalie will share tips on overcoming common objections and concerns and how the TC can get comfortable with that conversation. Natalie shares over twenty years of TC experience and training and will help you design a WCB protocol that works for your office!
Andrea Cook: Running and Understanding Your Clinical Reports
Monday, November 26, 2018 7:30 PM - 8:30 PM CST (Register here)
Clinical reports can provide valuable information on how efficient your clinic, assistants, and treatments are. These are key factors when looking at total practice numbers. We will discuss which reports to run, how to evaluate the information, and ways to make changes to improve your clinical efficiency.
- 1) Determine which clinical reports to run in your management system
- 2) How to evaluate the information to improve your clinical efficiency
- 3) Review solutions for your areas needing improvement
Natalie Beaton: Building a Multi-Directional Marketing Calendar
Monday, December 10, 2018 7:30 PM - 8:30 PM CST (Register here)
The New Year is just around the corner and now is the time to start mapping out your marketing calendar for 2019. Natalie firmly believes that in the increasing competitive orthodontic environment it has become more and more important to take a multi-directional marketing approach.
What really works is spreading your marketing efforts out in a steady, consistent flow throughout the year. You will leave with marketing pearls for internal marketing and external marketing and some great ViewPoint and Edge Cloud tips to support those efforts. In addition, Natalie will show you how to use your data to accurately evaluate the actual impact (growth or loss) that each marketing effort has had on new patients scheduling for an initial exam. Learn the marketing tools and tricks you need to make 2019 your best year ever.
Todd Blankenbecler: Integrating EasyRx with Lab Prescription, Digital Workflow, and 3D Printing
Monday, January 28, 2019 7:30 PM - 8:30 PM CST (Register here)
Todd Blankenbecler, President of EasyRx, will review current digital trends in orthodontics including intra-oral scanning, 3D printing, and in-office manufacturing opportunities like clear aligners. Todd will also review EasyRx and how it integrates with the digital migration. EasyRx is a lab prescription, digital workflow, and 3D software platform for orthodontic practices and labs.