Cutting Edge Webinars
Ortho2 presents the Cutting Edge Webinar Series! This webinar series is being hosted exclusively for residents, recent grads, and Ortho2 users and is absolutely free. If you have a desire to learn more from an elite group of experienced orthodontic professionals, you'll want to take advantage of this free series. We hope you'll join us!
Tuesday January 14, 2025
5:30 PM - 6:30 PM
Presented by:
Andrea Cook
Start the New Year with OSHA Safety in Mind
All offices must provide annual OSHA training to all team members. The key to having confidence in your compliance program is preparation. This webinar is designed to help you and your team understand the current training requirements. The Occupational Health and Safety Act (OSHA) was established to ensure safe and healthful working conditions by enforcing standards and by providing training, education, and assistance. Maintaining a safe workplace environment is more than just good business practice - it's the law.
Attendees of this class will be able to:
- Understand the current OSHA guidelines
- Determine a plan for developing your OSHA manual
- Train your team in compliance
Tuesday January 28, 2025
5:30 PM - 6:30 PM
Presented by:
Beth Leach
AI in 2025: The Best is Yet to Come
Get ready for a deep dive into how artificial intelligence is revolutionizing orthodontic marketing in ways we never imagined. This isn't just another tech talk – it's your roadmap to leveraging AI for real practice growth in 2025 and beyond.
- How AI is transforming patient acquisition
- Smart social media strategies that practically run themselves
- The truth about AI-powered chatbots and what really works
- Game-changing automation that won't make your practice feel robotic
Join us for this interactive session where we'll move beyond the buzzwords and show you exactly how to implement AI marketing tools that actually deliver results. You'll learn which AI solutions are worth your investment and which ones you can skip.
Tuesday March 25, 2025
4:30 PM - 5:30 PM
Presented by:
Eric Sorkow
Speaking Their Language: Leveraging Your Team and Tech to Convert Gen Z and Millennials
Gen Z and Millennials are reshaping the way orthodontic practices connect with patients. Unlike Gen X, these younger generations are savvy, tech-driven, and value-focused, and their purchasing decisions reflect it. Traditional approaches to presenting orthodontic treatment no longer resonate as they once did.
Take it from Eric, a proud Gen Z who has worked in orthodontics for over a decade, your practice needs to evolve to meet the expectations of this new wave of patients. In this webinar, we’ll explore how to modernize your approach to increase patient conversions by leveraging the power of your treatment coordinator and integrating cutting-edge technology. Learn how to use language that speaks directly to the priorities of Gen Z and Millennials - authenticity, transparency, and value - to increase same-day starts and decrease your pending workload.
Tuesday April 8, 2025
4:30 PM - 5:30 PM
Presented by:
Andrea Cook
How to Avoid Employee Overload: Red Flags and Solutions
Employee overload is a growing concern among our team members. Many offices are working with a reduced team and, in addition, they are facing training challenges. Most managers seek to avoid overloading their team members. But how can doctors and managers do this consistently in a world where they're being asked to do more with less, and business needs constantly exceed capacity?
We will discuss causes, signs, and solutions to help offices address this growing issue in our industry.
Recorded Webinars
October
Every orthodontist has a list of patients who left their practice without making a decision and have not responded to follow-up attempts by the treatment coordinator.
In reality, this segment of your pending exams increases by the month, representing hundreds of thousands of dollars in additional production for a practice. Unfortunately, despite the real value of this segment, most practices rarely, if ever, implement and execute a consistent and effective follow-up program.
In this webinar, you’ll learn more about outsourcing and:
- If your practice is a good candidate for outsourcing your follow-up
- How much can outsourcing increase your production
As social media platforms like TikTok and Instagram continue to grow in popularity, orthodontic practices have a unique opportunity to leverage short-form video content to engage potential patients and build brand awareness. In this webinar, we’ll explore how you can optimize TikTok, Instagram Reels, and YouTube Shorts to create compelling content that showcases your expertise, promotes your practice, and engages your local community. From fun behind-the-scenes videos to educational snippets about treatments, learn how to craft a social media strategy that captures attention and boosts patient engagement. Whether you're new to social media or looking to enhance your presence, this session will provide actionable tips for growing your online following and turning viewers into patients.
Orthodontic scheduling can have challenging moments, but when your office develops outstanding appointment compliance from patients and parents, they will value the time needed for an excellent orthodontic result and you can have an office full of scheduling superstars. Natalie will review how to lay a solid foundation for scheduling compliance up to and including the new patient exam and right through to the orthodontic finish. With well-thought-out scripting, convincingly written emails or texts, and smooth verbal communication throughout orthodontic care, you can avoid most scheduling hot spots you may have right now.
Natalie will share many scheduling tools available in both Edge Cloud and ViewPoint, as well as the scheduling scripting and communication she has developed throughout 30 years of orthodontic consulting exclusively with Ortho2 clients. With scripting practice specific to scheduling, written scheduling communication, and the scheduling tools available in Edge Cloud or ViewPoint, you can have the scheduling confidence you desire and will have improved scheduling cooperation from your patients and parents.
Feeling lost in the digital marketing maze this year? Wondering if your budget is hitting the mark or if your strategies are actually working? Ready to take the next big step but not sure where to go in 2025? If these questions keep popping up, then this webinar is for you!
In today's world, prospective patients are more active online than ever, researching on Google and social media to find the best care. On average, according to the AAO, they are researching 2.5 practices before pulling the trigger. Are you making the right impression? Meanwhile, your competitors are ramping up their digital marketing game. Don't get left in the dust! Let's make sure you're not just in the race but leading it! Join Mary Kay Miller on this webinar to learn how and catch up!
November
How do you create a passionate, empowered team dedicated to the success of your practice? This is the question we are all hoping to solve. We often spend countless hours taking in information from influencers who have proven their success in these areas. These experts all say they have the perfect answer… A secret sauce to the implementable formula x+y=z or even a step-by-step fill-in-the-blank program. Having spent her career entrenched in other people’s business, the one undeniable truth Jill has found is that effective leadership is only possible when it’s paired with thoughtful communication. You cannot have one without the other. It’s not a formula or a secret sauce but it is what works. That is what this lecture is about, a practical, measured approach to improving your skills and empowering your team.
In this high-energy webinar, Dr. Roger Levin will teach breakthrough marketing strategies to grow your referrals. You will learn how to increase parent and doctor referrals, add more GPs and pediatric dentists to your referral base, and turn your parents and adult patients into your on-the-street marketing team. Dr. Levin will share the most advanced methods for building strong referral relationships and ramping up your internal referrals from patients and parents. You will gain key insights on how to keep your practice top-of-mind with all your referral sources. This is the opportunity to learn the high-powered techniques that increase practice revenue.
Learning Objectives
- Assess your current referral marketing situation.
- Learn strategies and techniques to increase referrals from all sources.
- Understand the role of the professional relations coordinator in the referral marketing success of your practice.
Today’s orthodontic teams are challenged with having the time, knowledge, and equipment to process instruments and achieve compliance with the CDC guidelines and sterilization protocols. From processing to storage there are multiple steps that must be included to ensure your instruments are safe for your patients. Clinical efficiency is greatly increased with proper storage and organization in your sterilization and clinical areas. Having everything your clinician needs during an appointment is critical to running appointments and your schedule on time.
We will review the current Guidelines for Infection Control in Dental Health-Care Settings, 2003 as well as the recent update to these guidelines. We will discuss tips and tricks to help make instrument reprocessing safe, fun, and effective for the orthodontic team!
Learning objectives:
- Understanding the current CDC guidelines
- How your team can comply with the guidelines
- Evaluate your current organization and storage for increased clinical efficiency
Boost your aligner cases with this insightful session on maximizing your aligner share of the chair. Learn streamlined strategies for improving patient communication, simplifying case acceptance, and making aligners the clear choice. You'll walk away with actionable tips to elevate your patient experience and drive more aligner starts, setting your practice up for lasting growth.
December
In this webinar, Steven will cover what big changes happened in 2024, and where you need to shift your focus to 2025 to make sure your practice is using the latest marketing strategies.
Get ready for the future of orthodontic marketing with Beth Leach. Dive into the game-changing trends that will redefine how orthodontists attract and engage patients in 2025. From cutting-edge tech like AI and automation to creative patient engagement strategies and next-level digital tools, this session will give you the insights you need to dominate the market.
Don’t just keep up—get ahead. Discover how to harness the newest strategies to grow your practice, build stronger patient connections, and thrive in a competitive landscape. This webinar is a must-attend if you’re looking for fresh, actionable ideas that set your practice apart!
Stay current, stay competitive, and stay connected with your patients!
Join us for an exciting webinar about how to build a strong practice culture! Discover the secrets to creating a thriving, positive practice culture where every team member feels valued, motivated, and aligned with your mission to deliver top-notch patient care. This session will show you how to build strong relationships within your team, foster collaboration, and create an environment that not only enhances the patient experience but also strengthens the foundation of your practice. Get ready for actionable insights, fun team-building strategies, and plenty of inspiration to take your practice culture to the next level!