CUTTING EDGE WEBINARS

Video Marketing Made Easy

Learn how to create your own online videos with your iPhone in seven steps. In this webinar we’ll review not only how to shoot, but also how to add graphics, special effects, and more with some of the latest programs available. Learn how you too can become an influencer.

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Everyday Leadership: Fostering the Leader in You

Quick question, do you think of yourself as a leader? If you answered yes, congratulations! You've got the secret sauce. If you answered no, I want to assure you that you're not alone. Leadership is a skill we often think is challenging to achieve and that only a select few people have this innate ability. Truthfully, this mindset holds many of us back from reaching our full potential. In this lecture, I will focus on the simple ways to make leadership achievable in everyday interactions. By leveraging our leadership capabilities, we can set our practices apart in customer service and team culture. It's time to change your mindset and uncover the leader in you!

Learning objectives:

• Identify the leadership qualities you already possess.
• Demonstrate how to build upon those qualities in everyday interactions.
• Understand the difference between personal and situational interactions in the office.

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Shut the Back Door - Don't Let Potential Patients Simply Fade Away

Oh, it's a beautiful thing when we move from a lead, to an exam, to a same-day start! (I can hear the angelic melody now!) But that isn't always the case. So, how do we best manage those having or needing to take an alternate path?

We have to ensure they don't fade away. Otherwise, it is as if they came in our front door and we forgot to shut the back door. Don't lose them!

If you are interested in simple processes to keep any pre-patient in the loop, be sure to join this webinar.

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Effective Follow Up With WCB/Undecided/Pending Patients

Once a new patient has had treatment presented and discussed and has not committed to starting treatment, effective follow up in a timely manner is critical to changing "I need to think about it" to "Yes, when can I start?" From scheduling a set date and time for follow up with the treatment decision maker to careful scripting of that follow up call, you will learn how to maximize the success of your WCB calls and utilize Edge Cloud or ViewPoint to help you in that success. Natalie Beaton will share tips on overcoming common objections and concerns and how the TC can get comfortable with that conversation. Natalie shares 30 years of TC experience and training and will help you design a WCB protocol that includes re-approach letters, email blasts after new patient is placed in an inactive status, and other pearls that will work for your office!

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10 Ways to Achieve Five-Star Customer Service

Customer service is the foundation of all highly successful orthodontic practices. Only a minority of orthodontic practices ever achieve five-star customer service. Excellent systems or strong referral marketing can be undermined by a lack of customer service, resulting in fewer starts. As research for his new book Wow Every Patient, Dr. Roger Levin has researched and analyzed the highest-level customer service companies on the planet. In this webinar he will share the key customer service strategies that will create a world class experience for parents and patients in your practice.

Objectives:

1. Understand why customer service is the foundation of all other systems (including marketing) in the orthodontic practice.
2. Identify 10 specific customer service techniques that every orthodontic practice can implement to improve parent and patient satisfaction.
3. Learn how five-star customer service will increase referrals, starts, and production.

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How to Stay on Task With Your Clinical Flow

Understanding the value of doing homework for your set ups, treatment planning, and appointments are important keys to staying on task with your clinical flow. During this webinar we’ll discuss how to address hiccups in your schedule, the importance of attention to detail, and how clinical round tables can enhance your team for fine-tuning their skills.

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The Nuts and Bolts of Office Systems

Having good systems will help your office and team run more smoothly and efficiently. Without systems we are often spinning our wheels. Working too hard, running reports that are not evaluated, and not getting information to move your office forward are all results of lack of systems.

We will discuss system options, how to determine areas of need, how to implement, and how to train team members.

Learning Objectives:

• Review office systems that improve efficiency
• Learn how to implement systems and train team members
• Evaluate report information from the systems implemented

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7 Ways to Improve Your Orthodontic Schedule

The scheduling system may be the most important system in the practice regarding managing patient volume and increasing practice production, profitability, and income. Many practices do not realize that the same scheduling system they got you where you are today has now become a major limiting factor. In this webinar Dr. Roger Levin will instruct viewers how to build a mathematically designed schedule aimed at achieving the preset goals for annual production and number of starts.

Objectives:

1. Understand why your current scheduling system may be holding back improvement in all areas of your practice, including production.
2. Learn how your schedule can be mathematically designed to achieve your predetermined production goals.
3. Learn how to train and motivate the front desk team to run the schedule to meet production goals while continually providing five-star customer service.

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Planning Your Sterilization Area

A well-designed sterilization area improves your clinical efficiency and is a visible reassurance to patients that you practice the highest level of infection prevention for their safety and well-being during orthodontic treatment, as well as gaining compliance with the current CDC guidelines.

This presentation will review the current CDC guidelines for instrument reprocessing. We will look at the layout and flow of your physical space as well as equipment options for you to consider.

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