CUTTING EDGE WEBINARS

Ortho2 presents the Cutting Edge Webinar Series! This webinar series is being hosted exclusively for residents, recent grads, and Ortho2 users and is absolutely free. If you have a desire to learn more from an elite group of experienced orthodontic professionals, you’ll want to take advantage of this free series. We hope you'll join us!

Monday, March 22, 2021


7:30 PM - 8:30 PM CST

Presented by:

Beth Leach

12 Secrets to Taking the Best Social Media Photos and Videos with a Mobile Device

Taking a great picture or video often has more to do with the little things than the big ones. During this session, you will learn the techniques that the best photographers nationwide use. Do your social media images and videos live up to your high standards?

Register Here

Monday, March 29, 2021


7:30 PM - 8:30 PM CST

Presented by:

Jeff Slater

10 Things You Need to Know About Facebook Ads for Orthodontics

Screen time keeps going up during the pandemic, while traditional marketing opportunities are few and far between. Digital marketing and social media are more important than ever. If you're going to play the game, you have to know the rules! Join me for a crash course in Facebook advertising. We'll cover Facebook's ad policy specifically as it relates to orthodontics, plus audience targeting, data tracking, budgeting, landing pages, tips for content creation, and more!

Register Here

Monday, April 5, 2021


7:30 PM - 8:30 PM CST

Presented by:

Tracy Martin

The TC Defined: What I Wish I Knew From the Beginning

How did you become a TC? Did the last one retire? Were you just there the longest? So often in ortho, we end up TCs a bit by accident. As such, we’re often making it up as we go! No matter how far along you are in your TC career, wouldn’t it be nice to avoid a few pitfalls and see what’s coming over that next hill?

Join Treatment Coordinator Coach and Founder of Straight Consulting, Tracy Martin, for a little fireside chat as she reflects on mistakes made and lessons learned over the course of 16+ years in ortho. From start-up offices, to multi-practice/multi-doctor, and DSOs, Tracy's seen it all and is ready to share the top ten things she wishes someone had told her early on in this wild ride as an orthodontic treatment coordinator.

Register Here

Monday, April 12, 2021


7:30 PM - 8:30 PM CST

Presented by:

Dr. Roger Levin

Increase Referrals and Start More Cases

Orthodontics has entered a new competitive era that is challenging many practices today. Even highly successful practices do not have guarantees for the future. There are new competitive factors ranging from corporate dental groups, to GPs performing aligner cases, to growing direct-to-consumer orthodontic services. These changes are creating real challenges for many orthodontic practices. However, with the right leading-edge guidance and a willingness to update your management and marketing systems, you can still experience exponential growth and build the practice of your dreams.

This motivational and educational presentation will outline practical, proven solutions and opportunities that will lead you to achieving both short and long-term success. In this webinar attendees will learn to:

  1. Define the challenges facing orthodontic practices today and how to build and maintain a great orthodontic practice in changing times.
  2. Learn how to build an annual referral marketing calendar.
  3. Understand leading-edge referral marketing strategies and the five categories that must be included to increase referrals.

Register Here

Monday, April 19, 2021


7:30 PM - 8:30 PM CST

Presented by:

Amy Demas

Give Credit Where Credit is Due - Calculating True Conversion Rates and Other Metrics

When looking at metrics we need to measure one thing at a time. All too often metrics get muddied. One such metric is conversion rate. Let's make sure we give credit where credit is due. Learn how to calculate a true conversion rate in this webinar, as well as other key performance indicators.

Register Here

Monday, May 3, 2021


7:30 PM - 8:30 PM CST

Presented by:

Natalie Beaton

Setting Your Orthodontic Stage for Same-Day Treatment Decisions

Whether you are providing in-office or virtual initial evaluations for your new patients (or some amazing combination of both), there are many things you can do, both prior to and during the appointment, to set the stage for a same-day treatment decision. Getting that level of treatment commitment and orthodontic enthusiasm right away will increase the productivity of your new patient visits and will also decrease the need for time consuming follow up with the undecided patient or parent.

Natalie will discuss each step from the initial phone call, through the welcome/confirmation phone call, to the actual day of the appointment. She will review scripting and important software tools from Edge Cloud and ViewPoint that can be used to support this process. With 30 years of both hands-on experience as a TC and extensive TC staff training with her offices, Natalie will help you fine-tune your new patient process in a way that builds a desire to get started with orthodontics and provides the tools and information the patient/parent need to make a same day decision about orthodontic care.

  Register here

Monday, May 17, 2021


7:30 PM - 8:30 PM CST

Presented by:

Jill Allen

Start, Treat, Debond, Repeat

Generating revenue beyond the start of the initial contract has been a challenge for many orthodontic practices. In this lecture, Jill Allen uncovers revenue opportunities that can increase cash flow, and what steps a practice can take to implement these solutions into their daily protocols. Remember, timing is everything!

Register Here