CUTTING EDGE WEBINARS

Ortho2 presents the Cutting Edge Webinar Series! This webinar series is being hosted exclusively for residents, recent grads, and Ortho2 users and is absolutely free. If you have a desire to learn more from an elite group of experienced orthodontic professionals, you’ll want to take advantage of this free series. We hope you'll join us!

Monday, May 23, 2022


7:30 PM - 8:30 PM

Presented by:

Natalie Beaton

Using a Strong Share-a-Smile Program to Increase Referrals from the Patients and Families Who Know Your Practice Best

Expanding the number of referral sources in your referral base will protect your new patient flow and decrease your dependency on any one referrer. Your patients and their families already know all the new patients you will ever need to succeed. Natalie Beaton will share information, handouts, and letters that she has developed to help her clients start or expand very effective Share-a-Smile Programs in their offices.

You will leave this webinar with all the tools you need to get your patients excited about sharing not only their orthodontic experience but also their incredible trust in your practice with their friends and family. Most importantly, you will have the scripting so that you and your staff are prepared to comfortably ask for those referrals during golden opportunities that appear consistently throughout orthodontic treatment. Learning how to ask is the first step in comfortably and consistently asking.

Register Here

Tuesday, May 31, 2022


7:30 PM - 8:30 PM

Presented by:

Natalie Beaton

Making it Easy!

In orthodontics, customer loyalty can often seem to be a fickle friend. We talk about wowing the patient/parent but there’s actually more opportunities available throughout orthodontics to simply make it easier for your families. One of the things that can increase your patients’/parents’ loyalty and strong referrals is reducing the amount of patients’/parents’ effort needed in each contact they have with your practice. In this webinar, Natalie Beaton will help you look at your current website and talk about ways to design your contact page to gently guide your patients to the most efficient and straight forward contact source and type for their specific question or concern. You want to make their communication options with your practice simple, easy, and directed at the person who will be best able to address their specific question or concern in a way that builds loyalty and creates the best possible experience throughout their orthodontic treatment. You will leave the webinar with many ideas about ways to refine your website and your phone system to guide your patients/parents to the pathway that will require the least amount of effort.

Register Here

Monday, June 6, 2022


7:30 PM - 8:30 PM

Presented by:

Beth Leach

Google and Social Ads: What Works, What Doesn't, and How to do it Right

Everyone on the planet is now a Google/social ad expert. They spam your email and phones with messages about how you're doing Google wrong or you can get 20 new patients per day by just using their strategy. In this webinar, we will discuss the tactics that work, some that don't, and some that are experimental. We will talk about budgets, timing, and how the best practices get the most out of every dollar spent online.

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Monday, June 13, 2022


7:30 PM - 8:30 PM

Presented by:

Tony Peniche

Millennial Parents Expect More

Millennials are now the parents of our patients, and they expect more from us. Tony will share how to identify your target demographic that will relate to your brand, seek your services, and share their experiences by blending millennial and legacy marketing. Tony will discuss content creation strategies, telling your unique story, building relationships, and the social power of sustainability.

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Monday, June 20, 2022


7:30 PM - 8:30 PM

Presented by:

Andrea Cook

Sterilization, Organization and Efficiency in Today’s Orthodontic Office

Today's orthodontic teams are challenged with having the time, knowledge, and equipment to process instruments and achieve compliance with the CDC guidelines and sterilization protocols. From processing to storage, there are multiple steps that must be included to ensure our instruments are safe for our patients. Clinical efficiency is greatly increased with proper storage and organization in your sterilization and clinical areas. Having everything your clinician needs during an appointment is critical to running appointments and your schedule on time.

We will review the current Guidelines for Infection Control in Dental Health-Care Settings, 2003 as well as the recent update to these guidelines. We will discuss tips and tricks to help make instrument reprocessing safe, fun, and effective for the orthodontic team!

Register Here

Monday, June 27, 2022


7:30 PM - 8:30 PM

Presented by:

Jill Allen

There's a Time to Train and a Time to Retain: Part 2

Have you ever wondered why people rely so heavily on their gut reaction? Or maybe what makes this aforementioned gut such a good judge of character/situations? Ever wondered how a gut reaction might impact your practice’s success? In this lecture, you will learn how to navigate the often tumultuous terrain of the subconscious as Jill takes a deep dive into the nuance of gut reactions and how these reactions are particularly important when it comes to our marketing efforts.

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Monday, July 11, 2022


7:30 PM - 8:30 PM

Presented by:

Natalie Beaton

Having the Ultimate Monthly Staff Meeting

Over the years Natalie Beaton has had the opportunity to both observe and discuss monthly staff meetings in many offices. The offices that consistently have highly successful monthly staff meetings always seem to share some common traits. These common factors appear to consistently lead to positive and productive meetings that are looked forward to by the staff as a way to help fine-tune practice systems and protocols. Natalie will share these staff meeting gems and will provide everything you need to re-vamp your monthly staff meeting for even greater practice success!

Register Here