CUTTING EDGE WEBINARS

Ortho2 presents the Cutting Edge Webinar Series! This webinar series is being hosted exclusively for residents, recent grads, and Ortho2 users and is absolutely free. If you have a desire to learn more from an elite group of experienced orthodontic professionals, you’ll want to take advantage of this free series. We hope you'll join us!

Monday, March 8, 2021


7:30 PM - 8:30 PM CST

Presented by:

Natalie Beaton

Expanding Your Use of Customized Diagnostic Findings to Simplify and Automate Critical Communications

With more than thirty years of experience helping offices customize and expand their practice specific diagnostic findings, Natalie will share many pearls in setting up and organizing your diagnostic findings to maximize your ability to get detailed and patient-specific notes and minimize the work involved in doing so. Additions to the available selections throughout your findings will provide you or your staff with the ability to take quick, detailed clinical notes. This provides the option of critical "in-office" information that won't be merged into documents but will be available for your reference. Then, merge the appropriate findings into personalized diagnostic letters to dental professionals and informative user friendly letters to your orthodontic families not only at the start of treatment but also throughout their orthodontic care.

In addition to sharing a comprehensive look at the ways diagnostic findings can be used, Natalie will share some of the many ways you can set up your merge documents to automatically "know" how to customize the letters for each individual situation. Expand your use of fields and logic to create dynamic letters in minutes.

  Register here

Monday, March 15, 2021


7:30 PM - 8:30 PM CST

Presented by:

Jill Allen

What to Do With a Negative Review

Ah, reviews! At their core, they are an extension of our marketing efforts and customer service goals. With every gleaming review comes a level of digital exposure, and as we all know, digital exposure is one of the fundamental ways we can grow our businesses. But what do we do when we are faced with reviews that don't give us the kind of exposure we were hoping for – how do we handle a negative review? In this lecture, Jill Allen provides all of the practical, step-by-step advice that a practice needs to navigate this situation. Bring on the reviews!

Register Here

Monday, March 22, 2021


7:30 PM - 8:30 PM CST

Presented by:

Beth Leach

12 Secrets to Taking the Best Social Media Photos and Videos with a Mobile Device

Taking a great picture or video often has more to do with the little things than the big ones. During this session, you will learn the techniques that the best photographers nationwide use. Do your social media images and videos live up to your high standards?

Register Here

Monday, March 29, 2021


7:30 PM - 8:30 PM CST

Presented by:

Jeff Slater

10 Things You Need to Know About Facebook Ads for Orthodontics

Screen time keeps going up during the pandemic, while traditional marketing opportunities are few and far between. Digital marketing and social media are more important than ever. If you're going to play the game, you have to know the rules! Join me for a crash course in Facebook advertising. We'll cover Facebook's ad policy specifically as it relates to orthodontics, plus audience targeting, data tracking, budgeting, landing pages, tips for content creation, and more!

Register Here

Monday, April 12, 2021


7:30 PM - 8:30 PM CST

Presented by:

Dr. Roger Levin

Increase Referrals and Start More Cases

Orthodontics has entered a new competitive era that is challenging many practices today. Even highly successful practices do not have guarantees for the future. There are new competitive factors ranging from corporate dental groups, to GPs performing aligner cases, to growing direct-to-consumer orthodontic services. These changes are creating real challenges for many orthodontic practices. However, with the right leading-edge guidance and a willingness to update your management and marketing systems, you can still experience exponential growth and build the practice of your dreams.

This motivational and educational presentation will outline practical, proven solutions and opportunities that will lead you to achieving both short and long-term success. In this webinar attendees will learn to:

  1. Define the challenges facing orthodontic practices today and how to build and maintain a great orthodontic practice in changing times.
  2. Learn how to build an annual referral marketing calendar.
  3. Understand leading-edge referral marketing strategies and the five categories that must be included to increase referrals.

Register Here

Monday, May 17, 2021


7:30 PM - 8:30 PM CST

Presented by:

Jill Allen

Start, Treat, Debond, Repeat

Generating revenue beyond the start of the initial contract has been a challenge for many orthodontic practices. In this lecture, Jill Allen uncovers revenue opportunities that can increase cash flow, and what steps a practice can take to implement these solutions into their daily protocols. Remember, timing is everything!

Register Here